Southern Fly Expeditions – Fly Fishing New Orleans & Louisiana

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Southern Fly Expeditions, LLC of New Orleans specializes in inshore charter fly fishing. Captain Brandon Keck has been open since fall of 2014. Our challenge was getting his site to rank well against 20-year veterans in the industry. He's now ranking first in his top keywords "Fly Fishing New Orleans" as well as strong placement in the top three of the maps.

With Southern Fly Expeditions.com we achieved an 900% increase in traffic over the course of our first year as well as recognized local andnational rankings.
Research - We get to know your business to reach your potential clients 
 

Challenge

National and local search results needed for the survival of this business.  

Solution

A dynamically innovative digital media marketing in conjunction with social media campaign. This was done by introducing a organic image driven campaign to increase reach by showing prospective audiences visual conception. In addition to that, we applied image optimization specific to each category of user in order for search engines to rank this business.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. Mid 2014 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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